The Challenge

DealHub's existing website had grown organically and no longer reflected the sophistication of the product or the credibility the company needed in front of enterprise financial clients. Navigation was inconsistent, content was difficult to maintain, and the brand identity lacked cohesion across touchpoints. With business objectives evolving and an acquisition on the horizon, the site needed to communicate trust, technical authority, and scalability.

My Role & Process

As the lead designer, I owned UX strategy and content design end-to-end. My process included:

• Discovery & Stakeholder Alignment - Worked closely with Sales and Marketing to understand audience priorities, key messaging, and business goals

• Information Architecture - Restructured site navigation and content hierarchy to improve findability and reduce cognitive load for enterprise visitors

• Brand & Visual Design - Redesigned the DealHub logo and developed a cohesive visual language to strengthen brand identity

• Web Framework  - Established a scalable content framework enabling the team to update the site efficiently without breaking layout or consistency

• Content Design - Wrote and shaped copy to communicate complex financial technology clearly and credibly

Outcome

The redesigned site gave DealHub a more authoritative, enterprise-appropriate presence ahead of the Markit Group acquisition. I also received strong internal feedback from senior leadership and the Sales team reported improved client confidence.

The new framework also reduced time spent on content updates, allowing the team to respond more quickly to shifting business needs.